It used to be that doing an April Fools’ Day joke would earn you the ire of your victim on that day, and you’d only have to deal with that fallout. But these days companies post and leave up April Fools’ PR that people continue to find.
Here’s the thing: not every day is April Fools’ Day. It is the first time your readers see it, but then it’s indexed by Google and comes up on search results every day of the year. Then you have people missing the date of a post (or missing its significance since we tend to forget that AFD exists except around AFD), thinking it’s legit, and…screw it. Here’s what happens:
You can also visit RPG.net to see this in continuous action. :)
When you do April Fools’ Day pranks, know that this’ll happen. I’m not saying to not do it, but just know going in. Eyes open, and all that.