The Lasting Effects of April Fools’ Day

It used to be that doing an April Fools’ Day joke would earn you the ire of your victim on that day, and you’d only have to deal with that fallout. But these days companies post and leave up April Fools’ PR that people continue to find.

Here’s the thing: not every day is April Fools’ Day. It is the first time your readers see it, but then it’s indexed by Google and comes up on search results every day of the year. Then you have people missing the date of a post (or missing its significance since we tend to forget that AFD exists except around AFD), thinking it’s legit, and…screw it. Here’s what happens:

Irving Batman Chat

You can also visit RPG.net to see this in continuous action. :)

When you do April Fools’ Day pranks, know that this’ll happen. I’m not saying to not do it, but just know going in. Eyes open, and all that.

– Ryan


6 Responses to The Lasting Effects of April Fools’ Day

  1. EZ says:

    Yes! This instills my love of the holiday even more.

    First, I like to say April Fool’s day is the start of a month long celebration.

    Second, it’s about learning to not take life so seriously. Have a laugh. The internet means the fun can keep on giving.

    And third, question everything. Especially in this information age. The more skeptical and circumspect people become year ’round, the better the world will be. Did someone tell you the earth was 6,000 years old? That geriatric batman is getting an RPG? That tax cuts help anyone other than the rich? That Google has motion enabled email? That calories have anything to do with body size? Don’t buy into anything on first read. Use it as a starting point for your research.

    This is the most wonderful time of the year.

    • Ryan Macklin says:

      It’s the pranks that get you excited about something, and the dash your hopes, that are the cruelest. It’s not about taking life seriously or whatever.

      I mean, like, I’ve been a huge Irving Batman fan. Since, like, childhood. And for a brief moment, I was joyous — like a schoolboy. Sucked to have that joy kicked in the nuts. :)

      Which is to say, using limbic marketing against a human being is weak. (And yes, I just have this line in to have another time when one of my most popular search terms, “limbic marketing,” is in my blog.)

      This is currently my favorite today, because of the Photoshop work involved: http://www.druidcircle.org/nod/index.php?option=com_content&view=article&id=145

      – Ryan

    • Fred Hicks says:

      I like this day most as “act like a fool day” more than “fool your friends day”. The more absurd and obvious the prank, the more I like it, precisely because it sidesteps the sour note ire that cmes from genuinely trying to fool people. ThinkGeek does a great job with their prankery this time of year.

    • Ryan Macklin says:


      Oh, totally. But that takes a certain skill to pull off. Many people don’t have it. :)

      I’m still cracking up over Shirt Plate‘s copy.

      – Ryan

    • EZ says:

      Yeah, as my wife just put it, mean spirited-ness is not helpful. A good April Fool’s play will encourage play and enjoyment. This is what I mean about not taking things seriously. Being mean about it or tricking people (as we did as kids, “I bought you a toy! April fool’s!”) knocks them out of a playful spirit and is counter productive. Irving Batman: Geriattric Crusader the RPG seems pretty ridiculous to take seriously, but I have not heard of Irving Batman before today.

      But I’m a little confused. Didn’t you invent the joke of IB:tGC RPG? Did 2010 Macklin pull a successful April Fool’s prank on 2011 Macklin?

  2. Jason says:

    It’s the moooooooost won der ful tiiiiime of the yeeeeear…