Concept to Shelf Episode 2
Chris Hanrahan & I have just released the second episode of our short podcast series on publishing RPGs & selling into retail, Concept to Shelf. In this episode, we talk about the math some, which we call “Not losing your shirt?”
Check out the episode here. It runs just under 26 minutes.
After letting the holidays and travel blow their production schedule out of the water, Chris & Ryan are back to talk about The Math of making and selling a print RPG book that’s priced for retail sale. They get into how to arrive at your book’s retail cost and where all that money goes, between you (the publisher), distribution partners, shipping expenses, and retailers.
As an aid for after listening to the show, here’s the numbers breakdown (and again, your numbers could be different):